Topic: How to get the perfect espresso shot

Target Audience: People who enjoy coffee and want to learn how to make it.

Goal: Teach people the proper way to make espresso.

Strategy: I used pictures of espresso beans, a person tamping, an espresso shot being brewed and pictures of what espresso shots look like to give visual aid into what the content being provided should look like and what certain things mean. I also did a step-by-step run-through of the process to entice the reader/viewer to continue going through it to learn more. 

Creative Elements: I used mainly brown, white, and black colors to tie the theme of espresso together. I also took random stock images and matched them up to a section where it discusses content that applies to the images.

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