Certifications

This page showcases all the certifications I have received

As part of my Principles of Public Relations Class, I completed a simulation through Stukent that gave me experience:

Identifying email content that professionally and effectively pitches to media contacts
Analyzing media contact information in order to select those best suited to receive pitches
Analyzing target-audience research to select the best content options for an audience
Selecting content that communicates effectively in cases of public relations crises
Selecting content for use in press release communication
Writing a press release
Demonstrating effective use of content sequencing within a press release
Creating social media posts that appropriately align with a target audience
Demonstrating knowledge of Associated Press style
Selecting sound responses to ethics-based questions
Responding effectively to social media related questions

As part of my Strategic Social Media Class, I completed a simulation through Stukent that gave me experience:

Developed and implemented a comprehensive social media strategy for "Buhi Supply Co." across Facebook, Instagram, and Twitter, resulting in a 25% increase in follower engagement within a simulated quarter .
Leveraged data analytics to identify key demographics and interests, optimizing targeted ad campaigns on Facebook to achieve a 15% conversion rate on product sales .
Created and scheduled engaging content calendars across multiple social media platforms, aligning with brand messaging and seasonal trends, leading to a 30% rise in post interactions .
Collaborated with a virtual marketing team to launch a successful influencer marketing campaign on Instagram, generating significant brand awareness and driving substantial user-generated content.
Monitored social media analytics to identify key performance indicators (KPIs) and made data-driven adjustments to campaigns, improving overall social media performance.
Successfully managed social media crisis situations by crafting timely and appropriate responses to customer inquiries and negative feedback, maintaining a positive brand image .

As part of my Public Relations Campaigns Class, I completed a certification through Muck Rack that gave me experience:

Developing effective media pitches that resonate with journalists' interests
Identifying relevant journalists and media outlets to target.
Building relationships with journalists through proactive outreach.
Creating media lists of trustworthy journalists to help amplify message to different audiences

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